About

Marketing Research Analyst

Simulations Plus in Lancaster, CA

We are seeking bright, motivated candidates for a full-time Market Research Analyst position. The Market Research Analyst will be responsible for co-producing innovative creative and content that helps build a positive reputation for the company while working within a strong, cross-functional team to help translate audience insights into marketing strategy and execution.

Job Duties

  • Provide timely and actionable marketing research findings and insights to senior management for decision making and to enhance company brand equity, experience, preference, and profitability
  • Identify and categorize market requirements
  • Develop Use Cases, quantify the impact of market problems and maintain market research
  • Track operational metrics on current markets and ongoing marketing initiatives
  • Manage a portfolio of market research development studies to ensure relevance, consistency, and accuracy
  • Research and track product capabilities, performance, and release schedule as it relates to marketing strategy
  • Govern account segmentation & targeting process
  • Discover growth initiatives through industry and portfolio analysis; distill replicable best practices to implement across market segments
  • Deliver clear and concise market analysis updates enriched with industry, geo-targeted, existing customer, competition, and market conditions
  • · Support Business Development team by providing new targets to grow pipeline
  • · Assist in business planning activities for Sales, Marketing, and Business Development
  • · Evaluate and implement methods for collecting data into internal databases
  • · Provide support for tactical and strategic initiatives and other duties as assigned

Preferred Skills Include

  • Expert familiarity in digital program strategies, best practices, and industry trends
  • Ability to work with external agencies and vendors to execute marketing programs including managing the day to day accountabilities.
  • Analyze and report on the performance and efficiency of campaigns.
  • Ability to collect data to analyze feedback from users to gauge satisfaction, user experience, and provide recommendations for improvements.
  • A sound knowledge of the digital space, social media, emerging tech, voice, podcasts, and related technologies

Qualifications

  •  3+ years of experience in Market Research or related field
  • Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently
  • Proven success developing relationships across diverse teams, including Sales, Business Development, and Marketing
  • Ability to display complex data visually, creating powerful presentations for both analytical and non-analytical audiences
  • Strong researcher that can quantify benefits
  • Expertise in Excel, PowerPoint, and other Microsoft applications
  • Experience in using CRM (Microsoft Dynamics preferred)
  • Market research experience in pharmaceutical or biotech industry experience a plus, but not required

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