Opinion Leader Management


  • A client was new to the market and lacked knowledge of their customers and key opinion leaders (KOLs) in the field.
  • The client also wanted to develop a speakers bureau.


  • Caravel identified experts in the field at the national and regional levels, as well as local physician influencers. To do this, we merged top-down secondary research and bottom-up primary research with doctor and hospital claims data.
  • We provided in-depth profiles of relevant KOLs and intelligence information on the competitive landscape—all via our Panorama platform, which the client could view 24/7.
  • The client was able to use this information and Panorama’s special features to select members for and track their new speakers bureau.